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- IP Expertise
Can't Find That Important IP Block For Your Design?
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Welcome
to this special edition of our newsletter, which focuses on automotive
semiconductor IP solutions and includes resources such as whitepapers,
webinars and articles. We invite you to draw from our deep knowledge of
IP design, and consumer and automotive applications. We hope you find
this information helpful and timely. Changing The Way We Think About IP The semiconductor intellectual property (IP) industry is about 15 years old and it seems that we are still far away from the dream of effective IP reuse. Current chip designs are so large and complex that we have crossed over the threshold to where every design contains purchased IP. And for too many, it's not a happy story. This article
by IPextreme appeared in EETimes Online and describes a new way of thinking
about IP in terms of the real needs of engineers using IP. It is modeled
after Maslow's Hierarchy of Needs. |
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• Buying an IP without having defined what you
really want
Freescale and IPextreme Cooperated on FlexRay to develop the IPextreme FRCC2100, an IP version of the Freescale FlexRay Communications Controller. It allows automotive designers to readily add a FlexRay protocol interface to custom chips, and thus minimizes design risk, cost, and time-to-market for engineers developing automotive electronics. More Freescale Technology Forum (FTF) Don't miss the FlexRay Drive-by-Wire technology demo featured in the Freescale booth. More than 4,000 people around the world will attend FTF to help shape the future of the embedded semiconductor industry. Date: July 24- 27, 2006 Location: Orlando, FL - JW Marriott and Ritz-Carlton Conference Center. Design Automation Conference (DAC) is the premier Electronic Design Automation (EDA) and silicon solution event with over 250 of the leading EDA, silicon and IP Providers. Come by and check out our demos and discuss your IP needs. Details below: • See and hear IPextreme's Bluetooth IP in Action! Come to our A2DP wireless stereo demo featuring Philips' CoolFlux technology and our XBlue1200 Bluetooth baseband solution at Target Compiler Technologies Booth No. 1011. • Mentor Graphics and IPextreme unveil the Platform Express FlexRay technology demo at the SPIRIT Consortium General Meeting in San Francisco. The meeting will be held at the San Francisco Marriott Hotel, Monday, July 24th from 6:00 pm - 8:00 pm, Salons 1, 2, 3. • Trent Poltronetti, VP of Marketing of IPextreme will discuss "Structural Changes in Semiconductor Design" every afternoon in the MatrixOne booth #1828. Date: July 24 - 28, 2006 Location: Moscone Center, San Francisco, California. CANDE 2006 Workshop The Computer-Aided Network DEsign (CANDE) Committee acts as a working group for electronic computer-aided design. The workshop brings together practitioners, researchers, and managers from industry and academia. Warren Savage, IPextreme President & CEO, will present on the topic of "Disruptive Effects of IP Licensing on the Semiconductor Industry." Date: September 21 - 22, 2006 Location: Whistler, B.C., Canada |
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IPextreme, Inc. 307 Orchard City Drive, Suite 202, Campbell, CA 95008 USA Phone: 408 540 0095 |
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Comments? Contact us by clicking here. IPextreme
is a registered trademark and XBlue1200 is a trademark of IPextreme
Inc. of Campbell, CA. |
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