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Welcome to this special edition of our newsletter, which focuses on automotive semiconductor IP solutions and includes resources such as whitepapers, webinars and articles. We invite you to draw from our deep knowledge of IP design, and consumer and automotive applications. We hope you find this information helpful and timely.

President and CEO


Changing The Way We Think About IP
The semiconductor intellectual property (IP) industry is about 15 years old and it seems that we are still far away from the dream of effective IP reuse. Current chip designs are so large and complex that we have crossed over the threshold to where every design contains purchased IP. And for too many, it's not a happy story.

This article by IPextreme appeared in EETimes Online and describes a new way of thinking about IP in terms of the real needs of engineers using IP. It is modeled after Maslow's Hierarchy of Needs.




FlexRay Whitepaper: The Hardware View
by Stefan Schmechtig, IPextreme, Inc. - FlexRay is a networking standard established to raise the data rate, reliability, and safety of the automotive applications of today and tomorrow. This paper discusses FlexRay IP and how to integrate it; highlighting issues, considerations, and solutions for the system designer.
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FlexRay Whitepaper: Developing Products to Meet the Need for Flexibility
by Christopher Temple, Freescale Semiconductor - Among the electronics in today's vehicles are complex digital control systems realized on powerful computing platforms. In recent years, the in-vehicle network that interconnects these powerful computers has developed into a key constituent of the overall electronic vehicle architecture.
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Freescale/IPextreme Flexray IP Webinar
Freescale is the leading supplier of automotive semiconductors and, as one of the founders of the FlexRay Consortium, was the first company to ship FlexRay standard parts. The FlexRay controller design proven in those chips is now available as IP through IPextreme. This seminar shows how the FlexRay solutions from Freescale and IPextreme enable ASIC and SOC developers to add FlexRay faster and with less risk.
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IPextreme Repartitions Bluetooth Radio
IPextreme has developed the XBlue1200, a synthesizable, drop-in block that performs Bluetooth baseband functions, connects directly to a variety of RF chips, and isolates the host CPU's software stack from any real-time interrupts. In addition, the core includes several novel design choices that reduce the amount of work and risk involved in system-on-chip (SoC) integration.
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Tech Tip: Planning for Successful IP Integration
When you are looking for an IP, be sure to avoid common pitfalls, such as:

•  Buying an IP without having defined what you really want
•  Assuming that the IP you acquired will just work for you without a carefully considered integration plan

The consequences of such mistakes can appear late in your development cycle and jeopardize the development schedule of the final product. To prevent this from happening, implement an IP acquisition program that specifies both the process for selecting the IP source and the process for integrating the IP into the final product. More

The MC9S12XFR128 is a member of the successful S12X family of 16-bit high-performance microcontrollers, targeting FlexRay applications. It balances low cost, power consumption, EMC and code-size efficiency advantages currently enjoyed by users of Freescale Semiconductor's existing 16-bit MC9S12 MCU family.
The MPC5567 is the first 32-bit embedded PowerPC controller from Freescale Semiconductor's MPC55xx Family to offer an on-chip FlexRay controller. The MPC5567 is ideal for any application that requires both high performance and FlexRay in a high temperature automotive/industrial environment. It offers system performance of up to five times that of its MPC500 predecessors.


The SJA2510 is a powerful 32-bit ARM9-based microcontroller with a fully integrated two-channel FlexRay v2.1 Communications Controller. It helps cut component count and increase available memory. What's more, it can seamlessly be combined with Philips' FlexRay transceiver TJA1080 for rapid, low-risk system development.

The C166 and TriCore architectures are widely used in automotive applications. For example, the TC1796, is the first chip in Infineon's AUDO Next Generation family of powerful, highly-integrated microcontrollers.

Freescale and IPextreme Cooperated on FlexRay to develop the IPextreme FRCC2100, an IP version of the Freescale FlexRay Communications Controller. It allows automotive designers to readily add a FlexRay protocol interface to custom chips, and thus minimizes design risk, cost, and time-to-market for engineers developing automotive electronics. More

Freescale Technology Forum (FTF) Don't miss the FlexRay Drive-by-Wire technology demo featured in the Freescale booth. More than 4,000 people around the world will attend FTF to help shape the future of the embedded semiconductor industry.

Date: July 24- 27, 2006    Location: Orlando, FL - JW Marriott and Ritz-Carlton Conference Center.   
Click here to register for the FTF. Click here for more information on licensing Freescale's FlexRay IP.

Design Automation Conference (DAC) is the premier Electronic Design Automation (EDA) and silicon solution event with over 250 of the leading EDA, silicon and IP Providers. Come by and check out our demos and discuss your IP needs. Details below:

•  See and hear IPextreme's Bluetooth IP in Action! Come to our A2DP wireless stereo demo featuring Philips' CoolFlux technology and our XBlue1200 Bluetooth baseband solution at Target Compiler Technologies Booth No. 1011.

•  Mentor Graphics and IPextreme unveil the Platform Express FlexRay technology demo at the SPIRIT Consortium General Meeting in San Francisco. The meeting will be held at the San Francisco Marriott Hotel, Monday, July 24th from 6:00 pm - 8:00 pm, Salons 1, 2, 3.

•  Trent Poltronetti, VP of Marketing of IPextreme will discuss "Structural Changes in Semiconductor Design" every afternoon in the MatrixOne booth #1828.

Date: July 24 - 28, 2006    Location: Moscone Center, San Francisco, California.
Click Here to register for this event.

CANDE 2006 Workshop The Computer-Aided Network DEsign (CANDE) Committee acts as a working group for electronic computer-aided design. The workshop brings together practitioners, researchers, and managers from industry and academia. Warren Savage, IPextreme President & CEO, will present on the topic of "Disruptive Effects of IP Licensing on the Semiconductor Industry."

Date: September 21 - 22, 2006    Location: Whistler, B.C., Canada
Click Here to register for this event.


IPextreme, Inc. 307 Orchard City Drive, Suite 202, Campbell, CA 95008 USA Phone: 408 540 0095

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